Pew Research Center: Social Media Changes Media Consumption Habits


According to a new study by the Pew Research Center, online news sites have increased their employment ranks by more than 5,000 full-time positions. Meanwhile, employment at traditional newspapers dropped by 6.4 percent in the last 12 months.

The wide-ranging report issued annually by the Pew Research Center covered cable news, newspapers and digital start-ups. New entities in journalism have increased financial resources, technological talent and reporting while changing how the public consumes information and news.

The Pew Research also released the following statistics:

  • Newspapers have lost more than 16,000 newsroom jobs in the last decade, while magazines cut about 38,000 jobs.
  • As mobile devices and social media become the norm in media consumption, more consumers are engaging with both traditional and modern outlets. Americans have become more confident and comfortable watching and creating online news videos. On social networking sites like Facebook and Twitter, over 10 percent of users have posted homemade videos of news events.
  • Over half of Twitter and Facebook users receive news on these social media outlets.
  • The prime-time viewership of the three highest-rated news channels – Fox News, CNN and MSNBC – slipped by 3 million over the past year. Although the network lost 6 percent of its viewership, Fox News remained the most popular.
  • Sinclair Broadcasting owns or provides services to a total of 167 stations, 40 percent of U.S. households. More than 300 local television stations have been sold in the past 12 months.

The Pew Research Center notes that financial funding from philanthropists, venture capitalists and other sources has pumped new life into several Web-only entities Quartz, Buzzfeed and the Huffington Post have been adding overseas bureaus and reporters as the amount of international coverage in more traditional media outlets has continued to dwindle.

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