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Category: Media

The Balancing Act on Lifetime with Gold Medalist, Picabo Street

The following segment aired on The Balancing Act on Lifetime Television. Joining the show was Olympic Gold Medalist, Picabo Street to discuss Essure; a minimally invasive procedure that offers a 99.8% success rate in protecting against unplanned pregnancy.

The Balancing Act on Lifetime Television Host Beth Troutman: We all remember watching Picabo Street in the 1994, 1998 and 2002 Winter Olympics. She took home a Gold Medal in 1994 and silver in 1998.

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Dean Spasser Discusses Direct Mail Lists

If your business needs to reach large numbers of people quickly, a direct mailing is likely what you need. St. Louis’s Dean Spasser advises businesses on the best resources for direct mail lists, and warns against some resources that might provide out-of-date information. According to Dean Spasser, direct mail is still among the most effective [...]

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Fantich Media Group Shares Some Recession Marketing Advice for Small Business

Recently, Marc Fantich of Fantich Media Group discussed some of the challenges that frequently face small companies during tough economic times. Parts of that discussion are excerpted here. “When the economy is struggling,” says Fantich Media Group’s Marc Fantich, “It is the weakest businesses that usually fall out of the race first.” In the experience [...]

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Marc Fantich Helps Companies Advertise in Tough Economic Times

Advertising is a business that prevails throughout the toughest and greatest of economies. Marc Fantich believes that advertising at the right time can seal the deal for business growth. But doing the right thing at the wrong time can hurt too—especially today, reminds Marc Fantich. When trying to grow a company in a dull economy, [...]

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