If your business needs to reach large numbers of people quickly, a direct mailing is likely what you need. St. Louis’s Dean Spasser advises businesses on the best resources for direct mail lists, and warns against some resources that might provide out-of-date information.
According to Dean Spasser, direct mail is still among the most effective ways of spreading the word about a product or service. Even in an industry that’s dramatically evolving toward social media, Dean Spasser says marketing research shows direct mail is still very popular in the business services sector, with businesses in the technology sector reporting less favorable results. Information technology companies understandably have better marketing results using IT marketing methodslike social media and web advertising, Dean Spasser believes.
St. Louis businessman Dean Spasser directs clients to direct mail businesses for assistance with direct mailings. These companies specialize in providing mailing lists to interested parties, Dean Spasser says. Dean Spasser explains that the difference between renting an inquirer mailing list and a buyer’s list to help you know which works best for you.
Dean Spasser cautions that, when renting a list, you should use only an established broker that specializes in matching a list with your particular company’s needs. Many list brokers have lists for a variety of needs—lists tailored to those who have bought new cars recently, for instance—and can call upon those exact lists when a customer needs one, points out Dean Spasser.
Renting means renting, Dean Spasser warns clients. Don’t think you can get away with using a rented list more than once. St. Louis’ Dean Spasser explains how list rental is monitored, telling clients that most renters will put a decoy name on the list. When you send a mailing to that decoy, Dean Spasser says, it alerts the list broker that you broke the agreement.
There are two types of lists for rental, Dean Spasser explains. The first type is a buyer’s list, which means the person has actually purchased the type of subject matter on the list. If you’ve requested a list of mystery book lovers, for instance, you’ll be receiving a list of those who have bought mystery books recently.
An inquirer’s list, Dean Spasser says, is slightly less reliable. Inquirer’s lists provide names of those who have provided their information in website inquiries on a particular topics, giving no guarantee those same people would purchase that product. Dean Spasser believes buyer’s lists are worth the extra estimated $30 per thousand that they cost.
About Dean Spasser
St. Louis entrepreneur Dean Spasser has dedicated the last two decades of his professional life to the serving people through a direct mail marketing business. In the early 1990s, Dean Spasser saw the need for a centralized hub of trustworthy home worker information. Spasser witnessed, and personally experienced, the frustration that hard working Americans were feeling in their quest for financial stability. Dean Spasser’s St. Louis, Missouri-based firm, American Publications, offered people a comprehensive list of reliable work from home opportunities. Dean Spasser’s company provided information about which corporations and small businesses were hiring remote workers and warned about which companies were nothing more than a scam.
Dean Spasser’s real estate background as a commercial leasing agent in St. Louis gave him valuable people and business experience. Dean Spasser spent ten years uniting shop owners seeking affordable retail space with malls looking to fill empty slots. Additionally, as a real estate professional, he helped St. Louis office buildings thrive by effectively marketing workspace to business owners. Dean Spasser soon saw he had a talent for successfully matching groups searching for each other, and set out to build his own home based business focused on bringing employers and workers together. Dean Spasser continues those efforts today.
Educationally, Dean Spasser earned a degree in Business Accounting from the University of Missouri – St. Louis. Spasser graduated in 1982 after working his way though college while finding time to actively participate in academic and other activities, including his fraternity. While Dean Spasser was a student in St. Louis, an interest in finance played alongside a desire to succeed by planting seeds that root this well-rounded businessman today. Spasser is grateful that he chose to pursue an accounting degree, as it helps him manage his business responsibly.
Living in St. Louis, Dean Spasser considers himself fortunate to be surrounded by a great music scene, as he is an accomplished guitar player. The Busch guitar studio in St. Louis is Dean Spasser’s favorite place for gathering with like-minded individuals, relaxing with a 6-string, and plucking off retro rock tunes and jazzy beats. Dean Spasser’s passion for fitness is another aspect in his life he takes pride in. Working out and staying away from his weakness, potato chips, are two small choices he makes to keep his body healthy.
For mental well being, Dean Spasser is passionate about literature and performing arts. Sydney Sheldon’s novels and screenplays are among this St. Louis businessman’s favorite entertainment materials. Architecture is another interest of Dean Spasser; St. Louis has the Gateway Arch, a masterfully designed courthouse and a variety of eclectic structures sprinkled though the city and its surrounding suburbs. Dean Spasser is sometimes found at the Arch, thoughtfully reflecting on the sheer manpower and ingenious design implemented in its construction.
Dean Spasser is active in the St. Louis community, and donates his time and money to organizations like the Red Cross and Salvation Army – both of which have branches in St. Louis. Above all, Dean Spasser cherishes spending time with his daughter.
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