Rehak Creative Services is one of the top advertising agencies in the Houston area and has shelves full of Addys and Summit Creative Awards to prove it. Rehak Creative Services was founded and is currently headed by renowned advertising executive Robert Rehak. Throughout Robert Rehak’s impressive career in advertising, including ten years as senior vice president and creative director with Ogilvy and Mather, he has honed and relied on one simple key
to success: creativity. To Robert Rehak and the entire team at Rehak Creative Services, creativity is the most cost-effective tool to make ordinary advertising extraordinary.
Aicube: Why is creativity so important in advertising?
Robert Rehak, Rehak Creative Services: When creativity is unleashed and ideas are allowed to come to life, the most eye-catching, interesting and impactful results are realized. At Rehak Creative Services, curiosity and conflict are welcomed and fostered as a means for getting to the best creative ideas. Without creativity, campaigns can have some impact, but nowhere near what creative ad work can do.
Aicube: How can creativity be used to keep costs low?
Robert Rehak, Rehak Creative Services: Often when companies come to Rehak Creative Services, the strategies they have come up with already are not flawed, but they lack creativity. By simply changing some copy or tweaking designs a bit, the whole campaign can take on a new life and bring in the numbers the client is really seeking.
Aicube: Is it difficult for Rehak Creative Services to work within an established strategy?
Robert Rehak, Rehak Creative Services: No, we’ve all been in this business for a long time and sometimes it’s even easier to have someone else do the strategy work. The team at Rehak Creative Services is a creative bunch, so that is really where the team shines.
Aicube: Give readers an example of a project Rehak Creative Services turned around with creativity.
Robert Rehak, Rehak Creative Services: Without naming names, a corporation came to us and revealed that their ad readership was below 3 percent. They needed to make a change. Without throwing out all the work they had done already, all the long hours of strategizing, Rehak Creative Services took their basic concept, revised the layout, punched up the copy and made the ads much more inviting to read. The new creative done by Rehak Creative Services sent their ad readership skyrocketing to 76 percent. Creativity made the different. Without spending a penny more on media – where the big costs are – the company increased readership of its ads by 25X.
Aicube: What advice do you have for companies interested in boosting creativity in their campaigns?
Robert Rehak, Rehak Creative Services: Creativity is king. Do not settle for an agency that does not foster creativity in its people and work. Do not fall for the excuses of lack of time or resources when creativity is lacking. If a strategy has been developed to reach the target audience, don’t just scratch the whole thing and start over—come to us. Creativity can mean big payouts in the end, especially when working with Rehak Creative Services.
Rehak Creative Services works with companies to build brand awareness for products and services through the use of Web development, advertising and marketing communications. Rehak is committed to giving back to the community and regularly participates in community programs, including the EcoBot Challenge and the Montgomery County Food Bank. To learn more about Robert Rehak and Rehak Creative Services, visit rehak.com.