Pharmacist Marla Ahlgrimm revolutionized the field of women’s health in the 1970s and continues to do so today. After introducing the term “premenstrual syndrome” to the American public in the late 1970s, Marla Ahlgrimm has continued to focus her pharmacy practice over the years to successfully address hormone concerns that affect women as they age. After graduating from the University of Wisconsin in Madison, Marla Ahlgrimm co-founded Madison Pharmacy Associates, and it was there she fine tuned individualized care protocols and prescription medication to optimize a woman’s hormonal health. One of the first hormone issues that Marla tackled was Premenstrual Syndrome, or PMS. At that time, there were no diagnosis or treatment options to address the severe symptoms that many women were reporting. As a result of Marla Ahlgrimm ’s intense attention to women’s health, Madison Pharmacy Associates gained a national reputation as an innovative practice. Founded in 1982, Madison Pharmacy Associates was the first pharmacy to special in women’s health in the nation.